KRISHI JANANI

For a Profitable & Regenerative Agroecology

Tamil Nadu, India

F2C (farmer to consumer) regenerative organic marketplace
connecting farmers practicing regenerative agriculture to health-conscious
consumers seeking high-quality, verified organic products.

AGRICULTURE IN INDIA

Facing a Crisis

Extractive agriculture is taking its environmental toll. Soil degradation, groundwater depletion, increasing input costs, and reducing income add to the pressure. Household debt and farmer suicides rise year after year.

Regenerative Agroecology

The Solution

Small farmers practicing regenerative agriculture can have transformative global impact by building social capital, finding micro solutions for complex global crises such as climate change, and creating wealth in depressed rural economies.

Regenerative Agriculture

“Renewal or restoration of a biological system (such as a forest) after injury or as a normal process… restored to a better, higher, or more worthy state”

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Soil & Water Rejuvenation

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Agroforestry

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Closed Loop & Circular

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Biodiversity

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Local & Seasonal

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Climate Resilience

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For Farmers

Mobile app based membership network
Tech-enabled market access services for buying & selling
Supporting transition to regenerative & organic farming
Creating prosperous agricultural households

Reduce Expenses

Aggregate farmers’ purchases for cost discounts; bulk buy bio inputs directly from producers; & deliver quality products.

Increase Income

Economic rewards for good growing practices; earn more by selling regeneratively grown food products directly  to consumers.

Improve Productivity

Learn regenerative agricultural techniques through workshops; build health & vitality of soil, water, and air.

For Consumers

High-quality, unadulterated food
Natural, no pesticide or other chemical residues
Healthy, nutritious, and tasty
Buy directly from farmers

High Quality Food

Buy high-quality products from farmers with traceability, transparency, and trust

Healthy & Tasty

Regenerative practices enrich natural flavors & nutrition in food; easily find healthy & tasty food for your family

Direct From Farmers

Buy from many farmers, all brought to your community through our alternate social commerce channels

10,000+

Farmer Members

27+

Product Partners

6

Crop Value Chains

About Us

Krishi Janani is a moonshot that aims to be a profitable company
while creating a regenerative agricultural ecosystem where
farmers, consumers, and the planet nourish each other.

Team & Advisors

Usha Devi Venkatachalam

CEO
& CTO

Vishnupriya Mani

Manager
Innovation & Tech

Anuradha B

Farmer
Council

Dheivanai Muthu

Farmer
Council

Michael Cervino

Advisor
Marketing

Sharon Chang

Advisor
Strategy

Gayathri Chandran

Manager
Finance & Operations

Rakhee Goyal

Advisor
Impact

Bagyarani Vijayan

Advisor
Finance

Medium

Field Notes

Instagram

Janani Regen

Facebook

Janani Regen

LinkedIn

Krishi Janani